The end of ViCTour project

The closing conference of the ViCTour project was held at the Vojvodina Tourist Information Center, in which the European Affairs Fund of AP Vojvodina cooperated with partners from the Vukovar-Srijem County, Tourist Board of Vukovar-Srijem County, Vojvodina Tourism Organization and the Faculty of Economics of the University of Novi Sad.

Welcoming the guests from the Provincial Government, institutions of the City of Novi Sad, municipalities, media representatives and tourist operators, Vidosava Enderić, Director of the Fund, said that it was not the first time the Fund had cooperated with Croatian partners. “With the Vukovar-Srijem County, we have implemented a project on establishing a joint system and approach in response to flooding – EMBER, within the framework of the Cross-border Cooperation Programme, and a project on reducing the consequences, intensity and frequency of natural disasters and major accidents – DR SHARE, which was co-financed by the Directorate-General for Humanitarian Aid and Civil Protection. With the Faculty of Economics we conducted the third cycle of the Specialised Programme “Management of Regional Development through EU Funds,” said the Director, and stated that “in the past few years we have witnessed an incredibly rapid development of technology. Therefore, there is an opportunity for an unlimited number of ideas to be launched on the market in order to preserve the brand or create it. We decided to keep up with the modern world and set the goal to improve Srem’s tourist identity and our region’s offer.

We have also set the goal in a broader European context and aligned it with the objectives of the EU Strategy for the Danube Region and the EU for the Adriatic – Ionian Region, i.e. to promote economic and social prosperity and growth, culture and tourism, while improving attractiveness, competitiveness and connectivity of regions. During the implementation of the project, we have enriched the tourist offer of Srem by turning to innovation and ICT technologies. We have developed and installed 6 holograms in total in the cross-border region. The Fund installed 3 holograms on the Serbian side: at the Palace “Kasina” in Vrdnik, the former villa of the administration of the brown coal mine, at the Memorial Complex of Syrmian Front in Adaševci, the most significant monument in our area dedicated to World War II, and at the Imperial Palace in Sremska Mitrovica. In addition to the holograms, we have created augmented and virtual reality applications. On the Serbian side, these are the augmented reality applications about the monasteries of Fruška Gora and the Syrmian Front, and a virtual reality application about the Imperial Palace. Furthermore, there are multimedia audio guides, interactive totems, web portal… ”, said the director.

Prior to presenting the developed promotional video clip, the participants were addressed by Marija Budimir, Head of the Administrative Department for Tourism and Culture, Vukovar-Srijem County, and Rujana Bušić Srpak, Director of the Tourist Office, Tourist Board of Vukovar-Srijem County, whereas the project was presented by Magdalena Parat, project manager, representative of the Vukovar-Srijem County. The Vojvodina Tourist Organization was represented by Danijela Jokanović, who also addressed the attendees.