Design Thinking Training for employees in creative and cultural industries

Design Thinking Fundamentals Training – which is intended for employees in tourism, creative and cultural industries – was realized on December 27th and 28th 2022 in Novi Sad. The training was implemented as part of the project “Strengthening the Entrepreneurial Skills of the Cultural and Creative Industry for the Valorization of Cultural Heritage and the development of sustainable tourism models in the Adriatic-Ionian regions” implemented by the “European Affairs” Fund of AP Vojvodina.

During the two-day training, the participants had the opportunity to become familiar with the Design Thinking approach. The Design Thinking approach was conceived as a two-day training during which participants are introduced to the phases of inspiration, ideation, prototyping and implementation. The training is based on active and practical application of tools; solving challenges by simulating a real business situation. The satisfaction and usefulness of the training, as well as the further application of the tool in the development of entrepreneurial skills in the creative and cultural industries, are illustrated by some of the comments of the anonymous evaluation of the participants:
–     “I really liked the fact that we learned through practical examples and tasks.”

–    “Teamwork as an approach to finding solutions, i.e. harmonizing  different opinions.”
–    “Interactivity, a fun process that allows people to get closer and socialize a relaxed atmosphere.”
–    “Everything was in line with expectations and even offered some new insights.”